Beating Online Ticket Sales

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A combination of high-tech ticket-bots, corporate ticket allocation and hot competition from other punters have made it near impossible to get tickets for the hottest gigs. Vulture spoke to the experts to find out how you, dear reader, can get your filthy mitts on those sweet, sweet tickets.

Dean Budnick, co-author of Ticketmasters: The Rise of the Concert Industry and How the Public Got Scalped says that tickets are often pre-allocated to corporate players as “… it is simply the way that the live entertainment business is being commodified.”

“In an era of economic challenges, many promoters and venues are happy to strike deals with corporate entities to ensure that tickets are sold, not just to the popular shows but to all events, so they enter into agreements that grant them a set amount of inventory to all shows,” says Budnick.

Making matters worse, Budnick mentions that scalpers “bypass the CAPTCHA codes [or whatever proof they are required to type in at the beginning of the process] through the use of software. There was also a group who outsourced this typing to a room of people who did it for very low wages. Once one gets past the initial challenge code there is no way to get any closer.”

The Ticket Group which includes Moshtix owner and managing director,Harley Evans, for his tips on nabbing tickets. Evans says that there’s no way to get to the front of the queue, “with thousands of people trying to buy tickets at the same time, we have a green room that is a virtual waiting room. Once you are in the waiting room, there is no way to get to the front.”

Evans’ tips for increasing your chances of buying tickets online include “[knowing] what ticket type you are wanting to purchase and how many. Having your payment details ready speeds up the purchase process and make sure you have the funds in the account to cover the transaction.”

“We highly recommend that you register beforehand,” says Evans.

Evans recommends registering an account prior to ticket sale as it “speeds up the ticket buying process and reduces the chances of a typo in your details when rushing through to purchase.”

Registering is also useful as it allows the outlet to “contact you if there are any changes to the event you are attending,” says Evans.

Systems engineer, Gareth Skinner, told Vulture, “depending on the architecture of the ticket system, desktop and mobile versions of the website may be handled by different servers. On one occasion, I found the desktop website was overloaded by eager fans, while the mobile interface still worked perfectly and I was able to buy without hassle.”

Skinner recommends accessing the ticket sale site through both your desktop and phone, as the mobile phone versions of ticket sale sites often experience less traffic.

Amelia Mei Lee is a keen festival goer who has nabbed much coveted tickets to Coachella, Splendour in the Grass, Falls Festival, Beyonce and the Global Citizens Festival in Central Park. She told Vulture, that she increases her chances by opening different types of browsers, like Firefox, Chrome and private browsing. Each browser operates slightly differently, and this method allows her to have three shots at the tickets.

Her tips on succeeding for international festivals are pretty simple. “Make sure you have the time zone right. Cause you’ll be competing with people from around the world, not just from Australia.”

She also recommends coordinating with friends, to make sure that more than one payer is able to enter details into the ticket purchase form. “For Coachella, they didn’t let me use the same credit card for two transactions. So if you want to maximise your chances, make sure you have all your friends’ details there. You’ll get kicked out if you take too long.”

That’s it from us, good luck in your ticket buying adventures!

Michelle Cheng

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